Maz Demir, the executive chef and founder of Skewd approached us to highlight the new rebrand of his beloved Skewd Kitchen. He wanted a video that showed his art of food sprinkled with attitude. ANATOLIAN WITH ATTITUDE. The purpose for this video was to promote Skewd Kitchen’s relaunch after a full refurbishment and rebrand. Social channels such as Instagram was the main platform he wanted to target.
After a full refurbishment of Skewd Kitchen, it would have been easy to highlight the interior decor and the general vibe at Skewd Kitchen. However we wanted to approach this with an extreme focus on art and food. A blank canvas to make a unique Skewd dish was the way to highlight what Maz really wanted. Our video pre-production started with looking at a variety of artists and how they approach creating their art behind closed doors. We particularly took inspiration from shows like chef's table and others we
Our shoot involved clearing out Skewd Kitchen and placing a special metal surface for Maz to create a unique dish. Lighting was a key factor in this project as we wanted everything focused on the surface. Think of an artist's canvas, that's what we tried to replicate in this video. The use of our mist machine and fire added the feeling of something special is going on. Our direction for Maz’s actions whilst making the dish made the journey more interesting and engaging. With his final action being so powerful and fulfilling to Skewd’s motto. ANATOLIAN WITH ATTITUDE.
Reach out, we'd love to hear form you...
Call us on: 020 3489 5225