Having seen some of our previous work, we were approached by the marketing team of Chappell Lofts to highlight a day in the life of a resident. From highlighting the spacious environment to capturing the smaller details we were set a tight deadline as the video was to be used in their sales campaign for the apartments.
Our vision and direction was clear from the start, highlighting the model in certain parts of the apartment and focusing on the smaller details which really showed what Chappell Lofts was about.
It was important to highlight the facilities and the surroundings of the apartment, from the kitchen right down to the swimming pool. An introduction shot of showing the whole apartment block was carried out by drone. We made sure to capture wide shots and close ups to fulfil the brief and help tell the story. We wanted upbeat background music to the video footage and we believe the pop genre music lended well in accomplishing that.
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