Cygnet Health Care required a set of videos produced to highlight a new initiative they had launched in 2019, Music 2 Empower. The idea was to film service users who were a part of the initiative and interview them with live performances to find out how music has helped them on their road to recovery. These sets of videos were going to be a part of a larger video documentary series that would be housed on Cygnet Healthcares Youtube Channel. This particular video focused on the Music 2 Empower initiative that's being carried out at Broughton House in Lincoln, UK.
In the video pre-production phase we planned to execute multiple videos with a similar layout for each of the Music 2 Empower videos to give a consistent feeling. Our objective was not only to capture the required video but also to make sure each service user enjoyed their time in front of the camera and were given plenty of time to showcase their musical talents. Each video project carried out had detailed pre-production planning in place which consisted of logistics planning, lighting, audio & video testing, interview question research & understanding which each site visited specialised in.
The video production phase consisted of travelling and filming across the United Kingdom to capture first hand the amazing performances and conversations with the service users. We were facilitated by each site's management to have a dedicated place of filming where our video production crew were allowed to set up our lights, audio and camera equipment to capture what we required. Each service user was interviewed and given time to perform in front of the camera. Questions were asked by our team to better understand how music therapy was helping them on their road to recovery. Further interviews with speech and language therapists, doctors and carers added a professional perspective on how music therapy was assisting service users. Post video production kicked off by creating a special video introduction to all the Music 2 Empower videos. This was achieved by collating video clips from various video shoots we had done to introduce each service users performance. Each video filmed is being used by Cygnet Healthcare to promote this special initiative internally amongst their sites and at board level. Some of the videos are also planned to be highlighted on their official YouTube channel.
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